Xer's or Just an Unknown?

Via Rob Bernard we get an article from the Dayton Daily News announcing changes to the paper, mostly the renaming of several weekly sections with the inclusion of "X" to the title. I don't know if this is some type of a marketing ploy to gain the attention of us slacker Gen Xers or if this is meant to trick teenage fans of the Xtreme Games into thinking their business reports are featuring Tony Hawk. Either way I don't think it will do much for circulation.