Despite what Pepper is saying, both candidates are playing on the negatives of the other candidate. There is nothing wrong with doing it, but when you say your not trying to be "negative" and then you are negative, well, you look like you are making a very poor argument, and are talking out of both sides of your mouth.
Negative is not being dirty. Negative is saying "my opponent is not good," and then adding something they did wrong or associating them with a problem. Mallory has done it, fairly effectively. Pepper has been avoiding it, until yesterday. Does this suggest that Pepper senses he could lose or is behind in the polls? I know of no polls out there, outside of the 146 vote difference in the primary, to suggest Pepper need worry. The primary result should have made him more than worried; it should have put the fear of Zeus into him. I expect the negative attacks to continue. I don't think they will work for Pepper. They do work for Mallory.
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