Wednesday, December 22, 2004

A Minor League GOOOOOOOOAL!!!!!!!!!

Cincinnati is getting a new professional soccer team next year. The team will play at the Xaiver soccer field.

What was most interesting is that the article brought up an interesting marking stat:
In reviewing the purchase of the team, a comprehensive market research survey was conducted to determine the feasibility of successfully returning soccer to Cincinnati. Cincinnati ranks #2 in soccer participation in the United States behind Kansas City with over 100,000 youth and adults actively playing the sport in the Tri-state area.
The only issue to consider is the age of the kids playing. If they are all 5 years old and stop playing by 9, then their market view is flawed, and will fail if it is based on 5 year old kids.

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