Nightlife?

I am a 'member' of www.zipscene.com, but at this early stage I don't see their website adding much to local nightlife. Their discount card might add a few more people going out, but this site is really a marketing tool for business. It adds nothing to me at this point. I am a bad example, since I already use several other sources to find out what is going on around town, but so far Zipscene is limited to the business who use the service, so the average user is not getting a full picture of the events going on around, just a marketing pitch from businesses with either a good marketing team or just the cash to spend on it. As a marketing tool, this kind of thing works great. As a service to the public, it has a long way to go before it gives something more than a CityBeat or Cinweekly can provide.