A MMA Blog, Really?

Cincinnati.com/Enquirer has started a mixed martial arts blog called MMA Nati and I honestly don't know why. I'm way out of touch with this sport, in the sense that my knowledge of it comes from the Jon Favreau story arc on Friends, so when I wonder how this warrants any more attention then say NASCAR or Professional Wrestling, my ignorance may be in the way. I really wonder about that, though, I'm not totally out beyond niche culture to miss the local appeal. Maybe I am just getting a bit old.